LEGIT
PROJECTTYPE
Logo · UX/UI · Brand identity · branding
Overview
LEGIT is a conceptual digital bank for young adults aged 18–30, designed to make banking simple, accessible, and approachable.
The name, derived from the slang for 'legitimate' conveys authenticity and trust in a modern, youthful tone.
The logo reinforces the brand’s human-centered approach, with the letter “g” subtly forming a human figure symbolizing a bank that puts people before the system.
My Role
I led the complete brand design for LEGIT, developing the logo, visual identity, brand language, and app interface screens. The project included building a cohesive brand system and creating marketing and digital assets to ensure a consistent, modern experience across all touchpoints.
The rounded, organic shapes in neon colors create a light, approachable feel that softens the financial world. They convey movement and flow for a smooth, pleasant experience. The asymmetrical style feels innovative and personal for a young audience, and the bold colors add energy and visibility while maintaining a sense of trust.
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